By Daniela Mendoza
Aviagen Latin America has intensified its focus on environmental sustainability in Brazil through significant investments in green infrastructure and sustainable practices, sparking debates as to whether this is genuine environmental leadership or simply a green marketing strategy. The company has allocated more than R$7 million to the installation of solar plants at several of its farms and production plants, and has invested more than R $1.1 million in advanced wastewater treatment systems. These solar plants reduce dependence on non-renewable energy sources and reduce carbon emissions, contributing to climate change mitigation.
Since 2018, Aviagen has implemented the use of renewable energy in its operations, achieving 93% of its energy from clean sources, with a goal of reaching 95% by the end of 2024. In addition, the company has incorporated ethanol in its vehicle fleet, thereby reducing carbon emissions associated with transportation. The president of Aviagen Latin America emphasized that these actions reflect a firm commitment to environmental protection and the implementation of sustainable practices in the poultry industry.
Founded in 1923, Aviagen is dedicated to global poultry genetics, providing sustainable and nutritious proteins to growing communities. The company, with operations on several continents and approximately 8,000 employees, serves customers in 100 countries, demonstrating its ability to influence the adoption of sustainable practices globally. In addition to investments in renewable energy and wastewater treatment, Aviagen has adopted water conservation and waste recycling programs, integrating a holistic approach to sustainability. These actions are aligned with global sustainable development goals and underscore the company's commitment to protecting the environment for future generations.
The company has demonstrated that it is possible to combine economic growth with environmental conservation, setting a high standard for the industry. However, critics argue that these initiatives may be more of a marketing ploy than a genuine commitment, raising questions about the true intent behind Aviagen's sustainable investments and practices. Despite these criticisms, Aviagen's actions have had a positive impact on reducing its environmental footprint and promoting sustainable practices in the poultry industry.
Aviagen's commitment also includes the development of innovative technologies and methods to improve energy efficiency and resource management, which could set new trends in the industry. For more details on these initiatives and Aviagen's ongoing commitment to sustainability, visit "The Poultry Site" website, which details how these actions are shaping a greener and more responsible future in poultry production.